Top 5 Beauty Retail Apps on Android in Russia: Q1 2025 Performance

In the first quarter of 2025, Russia's top beauty retail applications on the Android platform exhibited varied performance trends, as analyzed by Sensor Tower.

ЛЭТУАЛЬ: косметика, парфюмерия saw its weekly downloads peak at over 130K in early March, while its active user base reached approximately 2.4M during the same period. Despite these high numbers, the app experienced fluctuations, with downloads dropping to about 44K by the end of March, and active users decreasing to around 1.4M.

Золотое Яблоко: онлайн-покупки maintained a strong presence with weekly downloads peaking at about 127K in early March. Active users consistently grew, reaching over 3.1M in the same timeframe, indicating a robust engagement level throughout the quarter.

РИВ ГОШ Парфюмерия и Косметика experienced moderate download numbers, peaking at around 26K in early March. The app's active users showed a rise to approximately 286K towards the end of March, suggesting a steady user base.

Подружка: магазин косметики had a stable download trend with a peak of approximately 13K in early March. Active users saw a slight decline towards the end of the quarter, dropping to around 140K.

Lastly, Buy Siberian showed a consistent increase in downloads, reaching over 10K in early February. Active users peaked at about 106K by late February but tapered to around 76K by the end of March.

These insights into app performance were provided by Sensor Tower, where more detailed analytics are available for further exploration.